KoreanCar - Streamlining International Car Sales

When KoreanCar approached us, they had a bold vision: to build a platform that streamlines the process of finding and purchasing new and used cars directly from Korea. Their goal was to offer customers a seamless experience—from searching for cars to final delivery—all while ensuring data transparency, multilingual support, and robust automation.

Our team at Unrealos was tasked with transforming this vision into a cutting-edge digital platform, leveraging advanced technology to optimize user experience and backend efficiency.

UML Diagram

Challenges Faced

1. Data Complexity: Parsing detailed vehicle data from the Korean platform Encar.com while maintaining its accuracy and relevance.
2. Multilingual Requirements: Automatically translating detailed technical specifications and descriptions from Korean to Russian and English with high fidelity.
3. User-Centric Design: Developing an intuitive interface that caters to both technical and non-technical users.
4. Scalability: Ensuring the system could handle thousands of vehicle listings and daily updates efficiently.
5. Cost Transparency: Integrating a sophisticated cost-calculation module that accounted for currency conversions, import taxes, and additional fees to provide users with the total cost of ownership upfront.

Solution & Execution

1. Architectural Excellence
We employed a robust tech stack to ensure scalability and efficiency:

• Frontend: Next.js with Material-UI for responsive, fast-loading pages.
• Backend: Django REST Framework with PostgreSQL for structured data management.
• Data Parsing: Automated crawlers built with Selenium and BeautifulSoup to fetch and process vehicle data multiple times daily.

2. Multilingual Capabilities
To bridge the language gap, we integrated the Deepl API, delivering accurate translations of all car specifications and descriptions. This eliminated manual intervention and ensured real-time multilingual support.

3. User-Focused Features

• Interactive Filters: Allowing users to sort by brand, model, price, mileage, fuel type, and more.
• Vehicle Detail Pages: Comprehensive vehicle information with high-quality images, technical specs, and estimated delivery costs.
• Instant Cost Calculator: Factoring in currency rates, customs duties, and transportation fees, enabling customers to see the final price before purchase.

4. Administrative Tools
We created a powerful admin panel for KoreanCar’s team to manage vehicle listings, monitor parsing activity, and handle customer inquiries seamlessly.

5. Real-Time Monitoring
Error handling and status updates were automated using Telegram notifications, ensuring prompt action in case of system discrepancies.

Results Delivered

1. Time Efficiency: The automated data parsing system reduced manual workload by 80%, updating listings in near real-time.
2. Customer Clarity: The cost calculator provided transparency, eliminating hidden fees and building trust with users.
3. Market Expansion: The multilingual platform allowed KoreanCar to reach a broader audience across multiple regions.
4. Streamlined Operations: The admin panel simplified daily management tasks, enabling the team to focus on customer satisfaction.

Key Takeaways

The success of KoreanCar highlights the importance of balancing technical precision with user-centric design. By combining automation, multilingual support, and an intuitive interface, we helped KoreanCar redefine how international car sales platforms operate.

Unrealos continues to support KoreanCar with system maintenance, feature upgrades, and market insights, ensuring their competitive edge in the automotive market.

Want to transform your business vision into a scalable digital platform? Let’s make it happen!